Marvel tied up with TVS NTORQ to create the Super Squad range of scooters. The launch film was ready, but we still needed an engaging way to launch the new superhero range on social media.

Brief: Bring out the Marvel-ness of this collaboration through a contest that Marvel fans understand immediately.

Value Added: We ran the Epic Easter Egg Challenge on Instagram, where the audience had to look for 10 different Marvel design elements through the film. The prize was a 25% discount on the scooter itself.